As part of WSM INDUSTRIES’ commitment to delivering a world-class toolmaking, injection moulding and parts assembly service, we recruit the finest talent for all areas of our business. The latest addition to our team is Daniel Cox, who has joined us in the role of Business Development Manager as we take our commercial support to the next level.
Daniel brings with him more than 20 years’ experience in developing and securing business and revenue-driven pipelines across diverse marketplaces at director and C-level. Alongside a wealth of experience in the toolmaking and injection moulding industry, Daniel has previously worked in sport and entertainment and the non-destructive testing (NDT) and rope access sector.
The role will see Daniel take responsibility for building strong relationships, sourcing and converting commercial opportunities and implementing strategic vision within WSM’s commercial output.
When asked about his targets, Daniel explains that his commercial vision is perfectly aligned with WSM’s ambitious goals: “I’m focused on driving growth and increasing market share with our core verticals whilst also strategically expanding into new sectors. I want to enhance WSM’s presence and impact across diverse industries.”
Finally, as Daniel settles into his new position, he reveals why joining WSM was an easy decision: “I was immediately attracted to this role by WSM’s supportive culture and it’s a joy to work with such a talented group of individuals.”
If you’d like to discuss your injection mould toolmaking requirements with Daniel, you can call him on 07860533209 or email daniel.cox@wsm-ind.com.
3–5 February 2026
Farnborough International Exhibition Centre
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